Kim Kardashian Revealed How She Spends Her Sponsored Post Earnings

If you follow Kim Kardashian on Instagram, you know that she’s never been one to shy away from sponsored posts. The reality star has shared #ads with her 150 million IG followers for everything from fat-burning tea and lollipops to teeth whitening kits, waist trainers, and gummy vitamins for longer, stronger hair. It’s been reported that Keeks can rake in up to a cool $1 million per ad, and in a recent interview with The New York Times, Kim Kardashian revealed how she spends her sponsored post earnings. What she does with the money was actually kind of surprising, TBH.

But let’s back up for a sec. Because while posting a pic of yourself sucking on a lolly or rocking a waist trainer may seem like easy work, sharing this type of #sponcon is not without pitfalls. Back in March 2019, Kardashian was forced to defend herself and her paid-for posts after she was called out on social media for an Insta ad that featured her hawking a meal replacement shake.

"You’re going to get backlash for almost everything," Kardashian told The New York Times in the wake of the public lashing. "So long as you like it or believe in it, or it’s worth it financially — whatever your decision may be — as long as you’re OK with that."

It’s now eight months later, and Kardashian is back in the news once again, defending her sponsored posts. Only this time when she spoke to The New York Times, KKW shared a different, much deeper reason for accepting paid Instagram work — she’ll now share a sponsored post with her fans even if it’s a "little off-brand," she admitted, in order to finance her legal work.

Here’s what she told the publication on Nov. 6:

In case you forgot, Kardashian has helped free 17 inmates from federal prison to date, and she’s currently studying to become a lawyer.

For more on what the beauty and fashion mogul is currently up to — like how she gets Oreos delivered to her house for free — go check out her full interview.

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