Mel B: ‘It was a miscommunication’ Spice Girl appears to backtrack on Tesco ad complaint

Mel B has cleared the air over her initial complaint over an image of hers being used in a Tesco advert. The Spice Girl explained all in an Instagram update.

On Tuesday Tesco removed an advert for its new Clubcard Plus which showed a picture of Mel B during her 1997 Spice Girls performance at the Brit Awards.

The removal came after Mel B had shared the image on her Instagram account and asked the CEO of Tesco to contact her “urgently”.

The ad made a play on the hit Spice Girls song “Stop” with the caption: “Stop right now. You get 10 per cent off two big shops a month for £7.99. Thank you very much.”

In a new Instagram post, Mel says that she never had an issue with ad.

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She wrote: “For the record, I just want to let everyone know about my Tesco Clubcard Plus involvement because there has been soo much fuss about it and soo many unfounded rumours [sic]

“There was NEVER any issue about me being unhappy with my image being used and there was NEVER any issue about Tesco being given permission to use the image.”

She went on to say that there had indeed been a “miscommunication” but that Tesco had been “amazing” in their response to her initial objection.

“There was a miscommunication between some of the parties dealing with it but luckily Tesco has been amazing.”

View this post on Instagram

For the record, I just want to let everyone know about my Tesco Clubcard Plus involvement because there has been soo much fuss about it and soo many unfounded rumours. There was NEVER any issue about me being unhappy with my image being used and there was NEVER any issue about Tesco being given permission to use the image. I did this campaign for Women’s Aid to raise awareness and to raise funds. There was a miscommunication between some of the parties dealing with it but luckily Tesco has been amazing. Women’s Aid sadly lost funding a few weeks ago which was why I decided to do this campaign. I’m really pleased that Tesco understands how important Women’s Aid is to me, and has agreed to match my fee in donation to the charity. This money is a game-changer for them. It will keep their live chat line running for the next six months and all over Christmas. This service literally saves lives. One in four women are affected by domestic violence. I am never going to stop trying to help. Thank you Tesco. @womens_aid @tescofood

A post shared byScary Spice Mel b (@officialmelb) on

She added that she was grateful for the charitable fundraising Tesco has recently done to aid Women’s Aid.

She explained: “I’m really pleased that Tesco understands how important Women’s Aid is to me. This money is a game-changer for them. It will keep their live chat line running for the next six months and all over Christmas.

“This service literally saves lives. One in four women are affected by domestic violence. I am never going to stop trying to help. Thank you Tesco.”

The singer has openly discussed her own experience with domestic violence, and it was a central topic in her autobiography ‘Brutally Honest’.

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Following her Instagram posts, Tesco has released a statement.

A spokesperson for Tesco said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.

“We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”

An image of Morecambe and Wise have replaced Mel B on the supermarket’s official Twitter account.

Mel recently admitted she was “scared” of dating again following her abusive relationship with ex Stephen Belafonte.

Speaking on Badoo’s podcast The Truth Flirts, she said she found it scary, but her recent dates hadn’t been “disastrous”.

She said: “The idea of dating scares me a little bit, but the dates that I have been on haven’t been disastrous because I’ve always either met them through a friend of a friend, or they’ve been in the celebrity circle.

“So I’ve always felt quite safe and it’s always been very respectful so, so far so good, but I’m still single, so I don’t even know if it is a good thing!”

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