A Dolce & Gabbana Mobile Pop-Up Is Headed To The Hamptons

The Hamptons has remained a summer hotspot for vacationers, avid shoppers, and the luxury brands they love. Now powerhouse label Dolce & Gabbana is the latest to stage a temporary destination out East. Enter: an utterly charming mobile pop-up shop, complete with an aptly decorated airstream to embody a laidback beach feel with a Mediterranean island-themed look.

Early next month, Dolce & Gabbana will begin transporting seaside dwellers to Sicily with a traveling store adorned with traditional decor—as a nod to its storied roots. Appropriately named, The Sicilian Cart, it’s designed to not only tell stories through the use of images and historical symbols, but to completely immerse consumers into the history of the Italian island. In addition to those summer-ready printed dresses, giant hats, and sand-ready sandals, the mobile event will also have a host of activities on display to help round out the cultural experience.

From clothing to accessories for men, women, and children, the month-long pop-up has a little bit of everything for everyone. Get your dolce vita on from now until July 26th.

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