A SHOPPING pro has lifted the lid on the sneaky ways IKEA encourages customers to spend big money in their stores.
And they’re very sneaky and clever indeed – even borrowing one tried and tested tactic from casinos.
A marketing expert unveiled IKEA’s secrets in a social media video titled ‘4 secrets used by IKEA to make you spend the maximum amount.’
And the first secret is all to do with where the store is located.
TikToker @bumanjiexplore explained: “You may have already noticed but IKEA stores are always located outside of cities.
“The reason is simple – it forces you to take your car and spend time on the journey.
Read More in IKEA
I didn’t want to spend thousands on a kitchen unit… so I built my own
10 supermarkets and restaurants for kids to eat free or cheap this summer
“All of this pushes you to make the most of the trip at any cost – even if it means buying things you didn’t necessarily intend to.”
The second trick IKEA seems to have opted to use in their stores is a genius one.
@bumanjiexplore continued: “IKEA stores have no windows and never display the time, and this is intentional.
“It erases the sense of time and makes you forget that you might have better things to do than spending hours looking at furniture.”
Most read in Fabulous
Kelly Osbourne slams Harry as a ‘whining t**t’ & insists ‘everyone’s life's hard’
Harry's podcast ideas mocked by Spotify exec who called couple 'f***ing grifters'
Woman's skimpy figure-hugging dress compared to a 'green napkin'
Mum left red-faced after her £5 kid's paddling pool arrives a total fail
And it’s a guaranteed success as it’s borrowed from casinos.
The man went on: “This strategy is so effective that it is also used in casinos worldwide to keep players inside and extract more money from them.”
The third trick is one IKEA shoppers may have twigged onto in the past – the addition of pencils and paper dotted around in some stores.
The social media user said this is because customers begin to jot down product numbers of items that have caught their eye.
In doing so, they “subconsciously prompt you to stick to that list.”
While he concluded that “the fourth and final secret [is] the IKEA effect” and what the shop is built on.
Revealing more, @bumanjiexplore explained: “The principle is simple – selling furniture for self-assembly.
“What’s remarkable is that these models were designed to exploit a well-known cognitive bias now known as the IKEA effect.
Read More On The Sun
Curvy mum reveals she gets ‘filthy looks’ on the school run but doesn’t care
Mrs Hinch’s tastiest recipes driving foodies mad including a mega show stopper
“This cognitive bias is straightforward. We assign more value to objects that we have actively participated in creating – making us willing to pay a higher price to experience that sense of pride.”
Fabulous will pay for your exclusive stories. Just email: fab[email protected] and pop EXCLUSIVE in the subject line
Source: Read Full Article