WITH TOWIE stars Mark Wright and Jess Wright as siblings – Natalya Wright is already winning at life.
Her family propelled to fame thanks to the hit TV show which also starred her mum, dad and even her Nanny Pat – but Natalya refused to join and it seems her decision to break free from family tradition has paid off as she jets around the world with her designer wardrobe.
When the show started filming in 2011, Natalya, now 23, was still in primary school and kept away from the camera despite many of her family members making an appearance on the show.
But when she came of age, Natalya turned down the opportunity of being in the show, telling OK! Magazine it's ‘just not for me’.
She added: ‘I’ve seen what it’s like when people come up to Jess all the time asking for pictures and I wouldn’t want that.
'I wouldn’t mind being famous but not for appearing on reality TV, maybe for modelling or acting.’
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Although she didn't follow in her older brother and sister's footsteps – it seemed her approach paid off.
Natalya was offered a modelling contract and has now become a lifestyle influencer.
According to brand and culture expert, Nick Ede, the young model has done everything Wright to carve out her own brand.
Speaking to Fabulous, he says: "Mark and Jessica are now both household names and have used their TOWIE fame as a launchpad for successful TV gigs and brand partnerships.
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"Natalya cleverly steered clear of a close association with her brother and sister so as to allow them to maximise on their collaborations and for her to carve out her own individual brand identity.
"Like the Kardashians, they are a family unit who appeal to different demographics and fans and this is working well for them – especially Natalya."
By building her own brand and online personality away from the family, Natalya has carved out an affluent life for herself
While the year isn't quite over yet – the Essex native has already been on six luxe holidays, most recently visiting Paris.
And that's not all, the youngest Wright sibling has jetted to Dubai twice, staying in the five-star Atlantis The Royal hotel which costs upwards of £9,000 a night to stay in a penthouse.
She's also visited Disneyworld Florida in Orlando, Mykonos in Greece, and Mallorca with her family.
Natalya stayed in the well-sought after Destino Pacha Mykonos hotel which is already booked up in 2024 with rooms starting at £180 a night.
Nick revealed that Natalya has clearly developed her own strong sense of style and brand identity.
Not only is she travelling globally photographed in fabulous places – but she has the designer wardrobe to go along with it too.
Nick notes: "She has managed to tap into the right demographic who will genuinely buy into her brand and lifestyle."
Sticking to her own path when it comes to fame has clearly paid off and Natalya has been able to work with some of the hottest designer brands of the moment.
The brunette beauty has been spotted wearing Hunza swimwear in Dubai – where prices for the designer bikinis start at £150 as well as Bottega shoes costing a whopping £700.
Natalya is often seen sporting Fendi, Chanel, YSL and Dior handbags on the crook of her arm.
Despite the luxury brand deals, Natalya hasn't forgotten her roots and often mixes designer with high-street, wearing New Look leather jackets and smaller independent designers such as Odd Muse.
Surprisingly, Natalya has had a life-long love for horses.
The young woman now owns three, Albi, Boo and Crème who she posts on her YouTube channel dedicated to her equestrian career.
The mix of sports, animal-lover and a luxury lifestyle shows Natalya is dynamic in her brand and stays true to herself.
Nick adds: "She has built up a really strong reputation as a world class equestrian and she has also modelled for brands that specialise in horses.
"Her large social media following means she has managed to get brand partners not only for fashion but also as an equestrian too."
She may shy away from talking about her family and boyfriend online but they have a close-knit bond.
Natalya, who has been with her boyfriend for over nine years, has only just started posting him online – preferring to keep their relationship behind closed doors.
Even now, Natalya hasn't tagged her boyfriend on social media and fans only know him by his first name, Tommy.
On Instagram, Natalya is often seen pictured with her mum, dad, and older siblings Mark and Jess – as well as cuddling her nieces and nephews.
Earlier this year, the family jetted off to Mallorca in what appears to be a private villa to get some well-needed family time in.
Nick says this strategy has worked well for Natalya who has a brand to promote but also wants to keep her private life private.
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"She has kept an air of mystery around her and this has done wonders for her," the branding expert explains.
"She's not candid like her other family members and keeps her home and personal life to herself only momentarily offering an insight into her life via her social media channels."
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