Kim Kardashian’s New Makeup Collection Includes Pics From Her Childhood

BFF goals! Kim Kardashian and her longtime bestie Allison Statter are finally dropping their long-awaited collection: KKW x Allison. Launching today, the line is complete with glamorous everyday essentials, perfect for enhancing your features on-the-go.

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The collection officially drops at 12 PM, but based on the history of KKW beauty collabs and Kylie Cosmetics’ limited-edition lines, we have a feeling it won’t stay in stock for long. The KKW x Allison drop consists of 6 new products: an eyeshadow palette, two versions of a face palette, two lip crayons and non-sticky lip gloss.

 

Besides the fact that everyone and anyone can get behind these neutral shades, there’s a personal component that we’re obsessed with. The product packaging features photos of the best friends from over the years. Yes, that even includes not-so-glamorous pics of the badass besties as children and teens.

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“Collaborating with my best friend was a lot of fun,” said Kardashian in a press statement. “We had a lot of laughs looking through old photos and discussing how our makeup routines have evolved over the years.”

Statter echoed the reality star’s adorable sentiment. “We had so much fun reminiscing on our special childhood memories while creating a set of products that encapsulated our lives now: busy, working women and moms on-the-go, who want makeup that is easy to apply and that looks effortless and beautiful at the same time,” she said.

The Blended Strategy Group co-founder continued, “I am incredibly humbled and honored that Kim asked me to do this with her and I hope everyone loves it as much as I do.”

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Dedicated KKW fans will likely flock to the KKW x Allison Complete Collection, which comes with all of the products for $150. There’s also a lip bundle that comes with all of the new lippies for $50, as well as the option to purchase each product on its own, à la carte style.

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