Kroger are altering their self check out forever – but traditional shoppers will be very disappointed with major change | The Sun

KROGER has rolled out a new shopping tool across hundreds of its stores, changing how customers check out their groceries.

The retailer has introduced the KroGo cart – a buggy that comes with a scanner, a built-in camera, and a touch screen.

Kroger bosses have claimed that shoppers will have the “easiest checkout ever” if they use KroGo, but customers who like to pay for their groceries using cash will be disappointed.

This is because the machine only accepts card payments.

Customers can put their reusable bags in the front of the cart before venturing around the store.

Shoppers pick up and scan their groceries as they wander up and down the aisles.

Customers can also weigh produce such as fruit and vegetables on the scales that are on the buggy.

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Shoppers are not stuck with unwanted items if they suddenly change their minds.

All they have to do is remove the item from the cart, before confirming their decision on the touch screen.

Products can only be removed one at a time from the cart.

The screen also recommends in-store deals and offers shopping list recommendations, according to Supermarket News.

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Customers that use KroGo have been warned that they cannot purchase some items when using the cart.

Products include tobacco, hard liquor, and behind-the-counter pharmacy drugs.

Store officials have warned that shoppers will need to show some form of ID if they want to buy age-restricted products such as alcohol.

The shopping cart was designed by the AI company Caper and was trialed at a store in Cincinnati – where Kroger was founded back in 1883.

It was first trialed in the fall of 2020.

Lindon Gao, the CEO of Caper, said: “In response to the Covid-19 pandemic, the demand for autonomous checkout technology is driving grocers and retailers to innovate and adopt new technologies that keep shoppers safe and streamline checkout.”

Meanwhile, Kroger’s rival Albertsons has rolled out dozens of self-checkout machines at a store in Boise, Idaho.

The self-checkout lanes have been grouped by the number of items in a shopper’s basket – 10 items or less, about 15 items, and 20 or more products, according to the Boise Dev.

But, data has revealed that shoppers may not be completely enthusiastic when it comes to the self-checkout.

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A survey conducted by Raydiant in 2021 showed 67 percent of shoppers said a self-checkout machine failed while they were using it, reports WTHR13.

Another 25 percent of those customers said they wouldn't use a self-checkout machine due to past poor experiences.

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