This Celeb-Approved Bra Brand Just Dropped a Rare Sale, and Prices Start at $10

If you've scrolled through Instagram and spotted a sheer underwire bra, chances are it's from Cuup, which has been making waves in the lingerie space one sexy style at a time. In fact, its bras are so popular that more than 350,000 were sold in 2020 — that's almost 1,000 bras a day! And right now, lots of colorful options are on sale, along with underwear and swimsuits, for up to 49 percent off.

But don't get it twisted: It's not all about looks. The bras are also comfortable, which is mainly why customers are drawn to them. They feature a thin, flexible underwire that lifts and supports breasts without digging into skin. The brand offers a virtual personalized 20-minute fitting with one of its specialists, or you can choose to take its online quiz to figure out which size will offer the best shaping and support for you. Everything comes in a wide range of sizes, from A to H for bras and XS to XXXL for bottoms. And as a bonus, everything on sale is less than $55.

Shop now: $50 (Originally $68); shopcuup.com

Customers have given its most popular item, The Balconette, nearly 2,000 five-star ratings for its comfort and style. "It fits so well. The band does not itch or poke, and the mesh feels soft but pliable. This bra sits smoothly under clothes, and I can wear it all day without digging, poking, or readjusting," one reviewer said. "I've also worn the black Balconette… as a top for a formal night out and I get so many compliments."

The brand has even gained a celebrity following. Miley Cyrus wore a leopard-print piece underneath a white tank top during her "Saturday Night Live" appearance last year, and Vanessa Hudgens recently modeled a white bikini on her Shape cover.

Shop now: $50 (Originally $68); shopcuup.com

While this sale runs through January 28, you should start adding things to your cart ASAP before your size sells out. Shop our picks below, or head over to Cuup to browse the entire sale.

Shop now: $50 (Originally $68); shopcuup.com

Shop now: $50 (Originally $68); shopcuup.com

Shop now: $10 (Originally $18); shopcuup.com

Shop now: $10 (Originally $18); shopcuup.com

Shop now: $50 (Originally $98); shopcuup.com

Shop now: $35 (Originally $68); shopcuup.com

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