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Everything will be fine as long as there’s deli meat.
New data shows that Americans have apparently turned to deli meats during the pandemic. According to reports, some categories of deli meats saw sales increases of up to 95% in 2020 compared to previous years.
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The data was collected by IRI, a data analytics and market research company, and presented to the International Dairy Deli Bakery Association (IDDBA), according to a press release from the North American Meat Institute.
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Chris Jones, director of marketing and strategy at the National Pork Board, explained that the annual sales of deli meat in 2020 grew 9.3% for a total of $7.2 billion. During the same time period, the sales of packaged luncheon meats also increased 9.3% for a total of $5.5 billion.