POUNDLAND shoppers can now pick up frozen food including pizza, chips and ready meals at the retailer.
The range is being trialled in Poundland's Ashbourne branch in Derbyshire, but will be extended to four more stores at the beginning of next month.
Poundland didn't want to share which stores when contacted by The Sun, but added that they're located in the north of England.
If the trial is successful, the frozen range could roll out in 200 of Poundland's 850 stores down the line.
The new range includes products such as Bernard Matthews chicken breasts and Birds Eye cod fillets, as well as other popular brands including Aunt Bessies, McCain and Young's.
As part of the move, Poundland is also launching new fresh foods including vegetables and brands such as Cathedral City and Lurpak.
The prices range from 50p to £5 for both the fresh and frozen products, although a majority of them will set you back £3 or less.
The roughly 350 products will be supplied by Fulton's Foods, a Yorkshire-based food retailer with almost 100 stores in the north of England.
The news comes as Poundland recently started trialling new products in beauty, grocery and health above and below £1 in 24 stores in the Midlands.
A few years ago, it also rolled out PEP&CO fashion ranges and these have since become available in 300 stores.
The moves are part of a plan to "take care of more of customers’ regular weekly shopping needs", Poundland said.
Barry Williams, managing director at Poundland, said: "We’re delighted to start testing this new concept here in Ashbourne.
"We’re looking forward to bringing Fultons’ expertise to our Poundland customers here and in the other four stores which will pilot the range."
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Meanhwile, a savvy mum recently created a Harry Potter dining set with Poundland tote bags and 99p dining chairs.
In July, a new discount chain called One Below opened across the UK and everything costs under £1.
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