Sainsbury's launches £2 fruit and vegetable box to cut waste
A veggie good idea! Sainsbury’s is the latest supermarket to launch reduced fruit & veg boxes as the roll out £2 selection across the UK
- Supermarket has rolled out £2 boxes for surplus greens and fruits in 200 stores
- Move aims to reduce waste, items carefully selected to make sure are still fresh
- Read more: Aldi launches ‘magic bags’ containing £10 of groceries for £3.30
Sainsbury’s has become the latest supermarket to launch value boxes with surplus veggies and fruits in order to curb food waste.
The supermarket chain will roll out its £2 boxes in more than 200 stores around the UK after a successful trial in January.
The ‘Taste Me, Don’t Waste Me’ boxes contain a selection of fresh fruits and vegs sold at a cheaper price to reduce food waste and help those who are struggling with rising costs in the wake of the cost of living crisis.
It comes as Sainsbury’s removed its ‘best before’ dates from over 100 product last year to help reduce food waste at home.
With the Taste Me, Don’t Waste Me boxes, Sainsbury’s is following into the footsteps of over brands, like Morrison’s, who debuted similar boxers back in 2019, and Aldi, who announced they would roll out ‘Magic Bags’ priced at £3.30 earlier this month.
Sainsbury’s is one of the latest supermarket to have launched value boxes with surplus veggies and fruits in order to curb food waste, and will make his £2 ‘Taste Me, Don’t Waste Me’ boxes in 200 stores across the country
The boxes will be filled with surplus vegetables and fruits that could go to waste if unsold, and will be available at a cheaper rate to insure people who are feeling the squeeze during the cost of living crisis can still have access to nutritious ingredients.
Richard Crampton, Director of Fresh Food, at Sainsbury’s said: ‘At Sainsbury’s we’re committed to helping our customers access tasty, nutritious food that’s better for them and the planet too.
‘It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country.
‘We believe that everyone deserves to eat well at an affordable price, and we hope this additional support will ensure that good quality food doesn’t go to waste,’ he added.
It comes as Aldi has partnered with popular food waste app Too Good To Go, rolling out the service across all of its 990 stores in the UK earlier this month.
Shoppers will now be able to snag products approaching their sell-by or use-by dates at less than a third of the price, with £10 worth of food able to purchase at £3.30.
The ‘Magic Bags’ promise a range of groceries, in a mission to eliminate food waste across the country.
The move comes following a successful trial last year, and customers need only download the Too Good To Go app to participate.
The boxes, which will be available in selected stores, will be sold for £2 in order to help those who are feeling the squeeze in the wake of the cost of living crisis
Shoppers can search up an Aldi store near them and reserve a bag collection for a scheduled time slot.
The rollout hopes to save a further 4,000 tonnes of food from being wasted annually.
‘With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste,’ the supermarket’s Corporate Responsibility Director Liz Fox said.
She praised the partnership for allowing the store to ‘cut down on food waste, while also offering customers the opportunity to pick up our food at even lower prices’.
The items in the box will be check to ensure they are still fresh and good to consume, to curb waste
All of the outlet’s UK stores will also continue to donate food to local causes for 365 days of the year.
Sophie Trueman, Managing Director of Too Good To Go UK and Ireland, added: ‘We’re thrilled to be rolling out our partnership with Aldi nationally.
‘Having already had fantastic feedback during a successful trial period, I know our Too Good To Go community is going to jump at the chance to save Magic Bags from their local Aldi and prevent even more good food from going to waste.’
Grocery price inflation has now hit a record 16.7 per cent high, as Britons are predicted to spend an extra £788 on their annual shopping bills this year.
Shoppers were left dumbfounded in July last year after the price of a 1kg tub of Lurpak spreadable butter reached the eye watering cost of nearly £10.
Shoppers snapped a 1kg pack of Lurpak being sold in an Iceland supermarket for an an extraordinary £9.30.
Aldi has partnered with the app Too Good to Go to sell Magic Bags containing £10 worth of veggies sold for £3.30
The high price of essentials led to supermarkets security tagging products such as butter last year as Sainsbury’s sold 750g tubs of Lurpak spreadable butter for £7.25 last year.
Common household items including refrigerated ones and even butter were been found locked in a security box as the cost of living crisis sees prices skyrocket.
A spokesperson for Lurpak said last year that prices were rising as their farmer were also seeing their costs of ‘feed, fertiliser and fuel they need to produce milk’ rise significantly due to inflation.
‘While we don’t set the prices on the shelves, we do work closely with the retailers to ensure our farmers receive a fair price for the milk they produce,’ they added, according to Lancashire Live.
The price of Aldi’s Nordpak copycat butter brand shot up around 15 per cent since last February from £1.99 for a 500g tub last February, to £2.29 this February.
And Lidl’s Dankpak brand has also risen in cost, by about 16% from £1.89 this time last year to £2.19 today.
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