Sainsbury’s launches debut menswear collaboration with Martin Kemp

Earlier this month, Sainsbury’s launched its first-ever menswear collaboration with former EastEnders actor and musician Martin Kemp and its exclusively owned brand, Union Works.

The collection comprises 30 pieces which vary from sizes small to XXX-Large with prices starting at just £12.

The edit is a reflection of Martin’s personal style and includes textured long sleeve Henley tops, denim jeans and canvas-lined jackets.

Shoppers can also expect to see more autumnal fabrics such as cord and peached cotton, classic prints such as herringbone and check, and shades including tan, navy and charcoal.

Martin, 61, worked closely with Sainsbury’s men’s clothing team and the Union Works designers and supplier partner, Poetic Gem.

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He said of the collection: “I am so thrilled to be partnering with Sainsbury’s and Union Works on this autumn menswear edit.

“Classic, easy and comfortable pieces are key for me when it comes to having confidence with my style and I hope this collection will help make it easy for others to feel great when getting dressed too.

“My favourite piece has to be the canvas jacket, perfect for an autumnal dog walk in the woods!

“I’ve also searched everywhere for the perfect pair of jeans and these fit so well, plus have such great detailing on them.”

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Pieces from the collection include a Brown Corduroy Jacket for £45, Grey Shawl Collar Knitted Cardigan for £26, Khaki Canvas Lined Jacket for £50, Navy Stripe Knitted Polo for £20 and Navy Herringbone Shirt for £22.

With prices ranging from £12 to £65, the collection is an affordable way for shoppers to update their wardrobes ready for autumn.

The Spandau Ballet bassist announced the launch of the edit on his Instagram account earlier this month.

The post was met with lots of support from fans with some saying they “loved” certain items in the collection.

@jwells1969 said: “Congratulations! Love the open navy shirt. Mind, you could rock a bin bag!”

@jplbear wrote: “Congratulations @martinjkemp looks fab! Have a great weekend.”

Instagram user @mariamurray5896 replied: “Went to Sainsbury’s yesterday and saw your collection and it’s really nice.”

Martin’s collection is available now and can be purchased exclusively at, and in 208 selected Sainsbury’s stores.

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