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Valentine's Day chocolate spending is said to be double this year among consumers
87 percent of Americans plan to give chocolates for Valentine’s Day
Caramel-filled chocolates are the most popular choices; Fox Biz Flash: 2/3.
Americans are having a hankering for chocolate this Valentine’s Day, according to a new consumer survey.
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Digital coupon platform RetailMeNot found that more shoppers want chocolate as a gift this year compared to the last, and they’re also willing to pay nearly double for it.
More than two-in-five respondents – 44% – told RetailMeNot they would prefer to receive chocolate for Valentine’s Day in 2021. That number is higher than the 32% who said chocolate would be their preferred gift the year before.
Of those who are making Valentine’s Day chocolate a priority this year, the amount they’re planning to spend is $46 on average, which is $20 more than what they had planned for in 2020.
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