Former Chick-fil-A CMO: It’s known for its food but we’ve become better known for service
Former Chick-fil-A CMO Steve Robinson on the controversies over the company’s religious views, the growing popularity of meatless meats and the growth in deliveries.
Under the religiously conservative founder, fast-food behemoth Chick-fil-A gained prominence for its Bible Belt observance of Sunday. This means when the clock strikes 10 p.m. on Saturday [give or take] the quick service restaurant closes its doors.
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Come Monday, more than 2,500 restaurants across the nation and in Canada will reopen for its six-day workweek.
The tradition was established by S. Truett Cathy in 1946 when he opened his first restaurant in Hapeville, Georgia. In May of 1946, Cathy and his brother, Ben Cathy, opened the Dwarf Grill which was later renamed the Dwarf House. The restaurant encompassed a mere four tables and 10 stools at the counter, according to the company's website.
WHO STARTED CHICK-FIL-A?
The demands of trying to operate a 24-hour business with alternating 12-hour shifts at the grill took a toll on the brothers. With a growing clientele of workers from the Ford assembly plant across the street and the nearby Atlanta airport, the Cathy's welcomed the day off on Sunday, Chick-fil-A's website explains.
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