- Reed Kuhn is a Silicon Valley entrepreneur, and strategy and analytics consultant. He is the author of “Fightnomics: The Hidden Numbers and Science in Mixed Martial Arts,” the first book to quantify drivers and performance metrics in combat sports.
Three belts and six former or current UFC champions will enter the cage in front of a live audience in Jacksonville, Florida, at UFC 261. The stacked main card features well-known talent, while the undercard will focus mostly on newcomers.
From a data perspective, we’ll need to focus primarily on the main card for betting purposes, but there are still clearly some interesting angles there.
Early prelims begin at 6 p.m. ET Saturday on ESPN2/ESPN+, prelims start at 8 p.m. ET on ESPN/ESPN+ and the main card is at 10 p.m. ET on pay-per-view.
Odds are courtesy of Caesars Sportsbook by William Hill.
Welterweight title fight: Kamaru Usman (-420) vs. Jorge Masvidal (+330)
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