Logan Paul branded 'worst brother ever' as he agrees massive Prime sponsorship deal with Jake's rival Dana White | The Sun

LOGAN PAUL was branded the "worst brother ever" as he agreed a massive Prime sponsorship deal with sibling Jake's rival Dana White.

UFC president White and Jake have been at loggerheads for years.

But the rivalry has not stopped Logan from teaming up with the UFC, as Prime became the company's new official global sports drink.

It is the latest milestone in the American's venture with former boxing opponent-turned business partner KSI.

The pair launched hydration drink Prime in 2022 with astonishing success, even becoming a sponsor of Arsenal.

That is despite brother Jake's long-standing beef with KSI, which looks to be settled in the ring this year in a grudge match.


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And after Logan, 27, once again linked up with an enemy of Jake's in White, fans claimed he was disloyal.

One said: "Logan Paul gotta be the worst brother of all time."

Another said: "Ain't no way Logan Paul done became friends with his brother's 2 rivals: KSI and Dana White."

One added: "Logan Paul is the worst brother of all time. His brother has serious beef with 2 guys he does business with."

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Jake, 26, is yet to comment on Logan's newest partnership for the UFC and White.

But in the past he has been full of support in his older brother's work with bitter enemy KSI.

Jake said on a podcast: “I think it’s dope, I think it’s smart.

"They’re doing, well, Logan is sort of carrying the whole company, but obviously KSI has got a big name, but it’s crushing it and I’m proud of Logan, and it’s very smart by him.”

Jake has taken aim at the UFC and White's pay structure for fighters, calling for the minimum pay to be boosted alongside health care.

He told SunSport: "I don’t know about the fans, the feud between Dana and I has been a lot of hype and it draws a lot of media.

"And there’s been a bunch of s**t talked back and forth but my main thing is getting the fighters paid more

"Raising the fighter minimum to $50,000 whereas it’s at $12,000 (£9,700) now, getting them long-term healthcare. That’s what it’s mainly about."

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