GMBs Richard Madeley issues apology as he gets corrected by co-star live on air
Richard Madeley issued an apology on Good Morning Britain after getting singer Sam Smith's pronouns wrong live on air.
The 66-year-old presenter was back on our screens on Monday (January30) morning alongside co-host Susanna Reid.
During the latest episode, the duo discussed Sam's latest music video for their new single I'm Not Here To Make Friends.
READ MORE: GMB fans concerned Richard Madeley has been 'axed' as he disappears from show
The video has caused controversy online with some social media users calling it "vulgar and hyper-sexualised".
However, others have called the video empowering as a non-binary person is celebrating their body.
Susanna and Richard welcomed journalist Alex Phillips radio presenter Shivani Dave onto the show to debate the topic.
However, Susanna was forced to correct Richard twice as he got both Sam and Shivani's pronouns wrong during the chat.
Viewers rushed to their keyboards as the moments didn't go unnoticed by those watching at home.
Taking to Twitter, one fan penned: "Richard Madeley reading out the parts of Sam Smith's video that GMB couldn't show & then getting their pronouns wrong & being corrected by Susanna is pure Partridge."
Another added: "Madeley on #GMB misgendering people and trying to describe Sam Smith’s video is pure Partridge!"
A third person posted: "How hard is it get a pronoun right on a segment about NB people. #gmb Thank you @susannareid100 for being respectful."
While a fourth social media user wrote: "Omg @richardm56 getting everyone’s pronouns completely wrong…. @susannareid100 was quick to correct him
"GO ON @susannareid100 reminding Richard Madeley about Sam's pronouns! And good on Richard Madeley correcting them," someone else typed.
Sam's latest release sees them arrive at a castle via helicopter before dancing provocatively in a corsets, suspenders and nipple tassels.
Despite being celebrated by the singer's fiercely loyal fanbase, many viewers have also called for the tightening of age restrictions following the video's release.
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The video coincided with the release of their new album Gloria last week.
One particular scene sees dancers writhing on beds dressed in nothing but black leather pants, while another sees the group surround the singer whilst moving provocatively.
The music video for the new single has divided the internet.
Sam announced they were non-binary in 2019, with the star asking people use they/them pronoun when being referenced.
Good Morning Britain airs weekdays on ITV at 6am
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