HOLLY Willoughby looked absolutely amazing as she posed in a perfume advert.
The This Morning presenter was praised by her fans as she promoted her lifestyle and wellbeing brand, Wylde Moon.
Holly, 42, took to her social media as she posted a gorgeous new snap onto her Instagram grid page.
The ITV personality wowed in a puffy Scarlett O'Hara style floral print summer ball gown dress in a candid polaroid style photograph.
She posed in a meadow among nature whilst she flaunted her shoulders in the sunshine whilst clasping a bottle of her signature scent.
Her bob hairstyle shone in the natural light as she wore her tresses in natural waves.
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The Dancing On Ice host captioned the post: "As Elizabeth Taylor said… ‘The beauty of fragrance is that it speaks to your heart … and hopefully, someone else's.’ (borrowed from) The Wild.
"My signature scent from @wyldemoon moon comes from my heart to yours… link on story 🌙✨ #ad #adandownbrand"
Her colleagues from her flagship daytime magazine show as well as her fans went wild in the comments section.
Fashion expert Lisa Snowdon wrote: "So beautiful ❤️."
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Whilst another fan said: "It’s my absolute favourite scent. Just stunning x.
"I AM A MAN AND I WOULD WEAR IT 🌸", penned a third.
Meanwhile a fourth user commented: "So pretty! You’re stunning!!!"
And a fifth added: "Such a pretty dress, magical shot ❤️."
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