Kris Jenner to trademark her catchphrase 'you're doing amazing, sweetie' and plans to post quote on clothes and makeup

KRIS Jenner will trademark her catchphrase 'you're doing amazing, sweetie' as she plans to post quote on clothes and makeup.

Fans might remember the momager saying this now-iconic phrase to Kim Kardashian as she posed nude for Playboy more than a decade ago.



Kris, 64, is looking to make some extra cash as she recently filed to trademark her catchphrase last week, TMZ reported.

According to the news outlet, the Kardashian matriarch is looking to release her own line of products – cosmetics, clothes, baby supplies, home good, books and magazine – which will be decorated with the phrase.

As a businesswoman, Kris also took advantage and trademarked the word "momager" in 2017.

She even reprised her role as momager for the Thank u, next music video with Ariana Grande – where she played the role of Regina's mom.

Most recently, Kris broke down in tears as she worried that Khloe Kardashian picked up the deadly coronavirus in the latest trailer for Keeping Up With the Kardashians' season 18.

While forced to go into lockdown at the beginning of the pandemic, Kris can be seen crying in her closet as she tried to console her daughter, saying: "Khloe I miss you. I just want to hug you."

The Keeping Up With The Kardashians star has also had to deal with her son-in-law, Kanye West, trying to apologize to her after he claimed that she was a white supremacist and compared to Kim Jong-un.

After the accusations, the rapper later added: "Kris and Kim put out a statement without my approval … that’s not what a wife should do White supremacy".

In the same tweet in which he claimed he had been trying to divorce Kim, he branded her mom "Kris Jong-un" – in reference to North Korean despot Kim Jong-un.

He also targeted Kris for arranging "your children's Playboy shoots" – seemingly referencing when Kim posed for the magazine in 2007 and her sister Kylie Jenner did in 2019.

West also said his children – North, seven, Saint, four, Chicago, two, and Psalm, one – would "never do Playboy."

He added: "I put my life on my God that Norths mom would never photograph her doing playboy and that’s on God.

"I’m at the ranch … come and get me.”

Insiders later said Kris has been protecting Kanye for years by ensuring his previous outbursts were never aired on the family's reality show,

The bipolar star's recent claims about his marriage, family and extremist views are "nothing new" and many similar rants would simply be edited out after being filmed for Keeping Up With The Kardashians.

The source, who asked to remain anonymous, revealed: "Kanye has been making these explosive and provocative comments for the past several years on camera and around production staff.

"He has been vocal about disagreements with the family, rages over small problems and extremist political views.

"But Kris did not want any of this material becoming public through their shows and wanted to protect her family."

The source went on: "Obviously she was concerned about the impact this would have on Kim's marriage and the family dynamics, because these comments would raise issues.

"Some feel she has saved Kanye from getting into huge problems for a long time.

"Kris has been a cheerleader for protecting her son in law and daughter, especially with Kanye's temperamental nature and bipolar issues."

Kanye has since apologized to Kim for his behaviour on Twitter, writing: “I would like to apologize to my wife Kim for going public with something that was a private matter.

“I did not cover her like she has covered me. To Kim I want to say I know I hurt you. Please forgive me. Thank you for always being there for me.”

He and Kim are "getting along" and "much happier" after their trip to the Dominican Republic, sources claimed.

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