StartUp: Is StartUp based on a true story?

Startup: Martin Freeman stars in season one trailer

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StartUp is an American series that originated on Crackle and it stars a group of unlikely allies as they create a new form of cryptocurrency. The 2016 TV series has now made its way to Netflix and fans are keen to find out more about the show’s origins. has all you need to know about whether StartUp is based on a true story. 

Is StartUp based on a true story?

StartUp is an energetic and action-packed drama series about a business investor who helps create a new form of online currency called GenCoin. 

The series aired back in 2016, but has become more popular since it arrived on Netflix, especially following the creation of Bitcoin. 

The show stars Adam Brody as Nick Talman, a nervous businessman who risks his reputation to help finance a new and innovative venture. 

Programmer Izzy Morales (Otmara Marrero) came up with the idea of a new digital currency that would be accessible to everyone. 

However, the idea came close to falling into the wrong hands and the group found themselves in danger trying to protect it. 

Fans have suggested the series draws inspiration from Silicon Valley and they are keen to find out more about the creation of the show. 

StartUp is not based on a true story, and creator Ben Ketai explained his thought process behind the series. 

According to The Cinemaholic, Ketai and his writers were keen to create something set in the world of technology.

From there, the concept of an underground tech startup show was formed. 

Setting the series in Miami was also the result of extensive research into multicultural cities, and locations with high start-up densities. 

The creators made sure the series remained up to date with the latest technology trends, which is why they veered away from cryptocurrency in season two. 

Instead, the gang started to focus on developing a darknet, a concept that had become more commercialised.

The series is not based on any real events or any real people, only the social issues explored are loosely connected to real life. 

Bitcoin was initially released in January 2009, but the digital currency had nothing to do with the series. 

Fans can argue that StartUp was simply ahead of its time when it comes to the popularity of cryptocurrency in today’s world. 

As the concept has become more relevant today, there is no wonder the series has proven to be so popular on Netflix. 

Afterbuzz TV spoke to actor and producer Brody ahead of the show’s release on Crackle and he said he loved talking about and theorising ideas for the series. 

Speaking to BUILD series, he said he did not know much about the world of technology or cryptocurrency.

He said: “I’m terrible at it, I don’t know nearly as much as I should. I know a little. 

“I would put you all to sleep so fast if I tried to tell you what I understand about it.”

“There’s many interesting things about it but I think one is… it doesn’t seem to have any central governing authority,” he added. 

Fans have taken to Twitter to share their thoughts on the cultural relevance of the show during this time. 

One said: “Anyone else watching #Startup on Netflix? Seems like this show was definitely ahead of it’s time.”

The Netflix Twitter account said: “This 2016 series about cryptocurrency feels incredibly prescient when you watch it in 2021.”

StartUp is on Netflix now. 

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